Nurture Warm Clients With Email Marketing
The most effective campaigns are those sent to people who are already interested in your brand.
Direct email marketing has seen a massive resurgence in popularity over the past few years due to the way in which we consume our media on a day to day basis.
Email marketing is often-under-utilised and it’s hard to understand why more businesses aren’t using it. It’s a great tool to build brand loyalty and trust; it’s also fast, highly affordable and extremely effective.
Without a well formed strategy however, e-marketing can do more harm than good. Your customers don’t want to be hassled with ill thought out campaigns and if your marketing looks unattractive then your business will also fall into the trap of being (negatively) judged by its cover.
Successful e-marketing campaigns (EMDs) have a clear purpose. They encourage your customers to visit your website or get in touch with you and they contain short, interesting pieces of information your clients will want to read.
Clients who have previously engaged with your business are already interested in you. Provide them with new, helpful information and they will want to receive your emails. This is a great way to nurture new leads.
E-marketing doesn’t require you to spend a fortune on Facebook or LinkedIn ads because you’ve got a whole database of customers who’ve you’ve already built up a level of trust with.
In today’s fast-paced business environment, its sometimes easy to forget to nurture your previous clients in the race to generate new business. Remember that building a solid sales pipeline doesn’t mean forgetting your roots and writing off yesterday’s customers.