Are You Paying Too Much For Your Digital Advertising?

Are You Paying Too Much For Your Digital Advertising?

If you suspect that you are paying too much for your digital marketing but are unsure how to confirm your suspicion, you are not alone. Many business owners have spent thousands of dollars on digital marketing only to have their investment questioned. Is it working? Is the price I should be paying for this service accurate? Is there a better deal available elsewhere? Am I getting ripped off?

What Are Marketing Fees?

Pricing and fees for digital marketing services are influenced by a number of factors. Agencies with decades of experience sometimes charge more for their digital marketing services, due to the value of their expertise. That knowledge is priceless and directly impacts your digital marketing efforts. That isn’t to say that experienced firms charge outrageous fees, or that inexperienced agencies charge low fees. It simply means that there is a small price difference between the two, which might be anything from a few hundred dollars to more than a thousand dollars.

The size of your firm has a big impact on your digital marketing pricing. If you’re a small-to-medium-sized company (SME), your digital marketing budget won’t even come close to that of a multinational firm. It’s also useful to engage with a digital marketing agency that specialises in your unique company size for your business’s Internet marketing plan. For example, when it comes to developing strategies for small enterprises, Media Giant has a wealth of experience.

Digital Services:

Hiring a marketing firm provides you with access to a team of experts, including writers, designers, SEO and Google Ads specialists, as well as many others, who assist you in executing your marketing strategy professionally. A marketing firm’s diverse skill sets can be beneficial in creating highly successful marketing plans and campaigns that achieve your objectives. Your brand can benefit from fresh audience engagement approaches and inventive, attention-grabbing advertising methods as specialists stay on top of the newest marketing trends and advances, giving you an edge over the competition. Marketing firms have strong knowledge of the following marketing tools needed to help your business succeed.

Google Ads:

Google Ads is Google’s online advertising tool, which allows you to build online advertisements to attract people interested in your products and services. Pay-per-click (PPC) advertising is used on the Google Ads platform, which means you must pay each time a visitor clicks on your ad. The network caters to businesses of all sizes, with varying budgets and advertising objectives.

Management of Google Ads services is broken up into two sections: the set-up and the ongoing management. There are two different ways of charging for Google Ads management. Fixed rate of a percentage value. The fixed rate is recommended for companies with a marketing budget under $2000 per month. The percentage rate is more recommended for companies with a larger budget. You pay an amount each month to have your google ads managed, this means adjusting cost per conversion, negative keywords and altering any changes within the ads if they arise.

Media Giant typically work with fixed-rate customers and the businesses pay directly to google, ensuring the total money allocated to google ads is used efficiently. Yellow Pages for example takes 40% of profit so for every $1000 you spend on ads you’re really only getting $600 of ads.

Search Engine Optimisation:

Businesses understand the value of optimising organic search for quality traffic and increased e-commerce sales. With so much online discovery taking place on smartphones, businesses are increasingly depending on the potential of responsive websites and high-quality content to both engage their customers and achieve a high ranking on search engine results pages. SEO (search engine optimisation) is a specialised industry, and only a highly skilled digital marketer can execute on-time and on-budget SEO campaigns. It’s also a never-ending process including various marketing touchpoints and methods in order to maintain continuously high ranks. You’re better off entrusting the optimisation of your internet marketing investment to SEO experts at a third-party marketing firm. They can construct engaging landing pages, connect social media to your blog or website, and design a website with great content, effective SEO tools, and efficient call-to-actions.

Search engine optimisation services vary between marketing companies. Some companies alter a section of your website every month whether that be changing your headings, renewing meta or adding different keywords. At Media Giant our SEO services are broad. We focus on link-building as it plays a critical role in driving organic traffic to your website via search engines such as Google. We also have foundational and local SEO services as well as creating audits for your company. The price you’re paying for your digital marketing will also reflect the level of SEO skills you are obtaining.

To determine if you are spending too much on your marketing follow this suggested budgeting rule. If you are a new company you should allocate 12-20% of your gross revenue on marketing, whereas an established company should spend 6-12%. Marketing for your SME is important as it enables you to communicate with potential consumers and inform them about all of the services you provide. It increases brand recognition and encourages healthy competition among businesses. It increases sales and helps you build a consistent client base.

Media Giant:

At Media Giant, we strive to provide New Zealand businesses with a unique type of digital marketing service. Our ultimate goal is to see you succeed, and we will use our diverse skill set to help you get there, either through direct marketing campaigns, continuous content, social strategies, focused ads, or a brand-new website build. New Zealand businesses are constantly striving to better understand their customers and build long-term relationships, and we’d be delighted to accompany you on this digital journey. Contact Media Giant today to learn more about our services!

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