Are You Having Issues With Your SEO?
So, you’ve started to do Search Engine Optimisation yourself, or you’ve hired an SEO firm or consultant to do it for you. Your traffic, leads, and revenues have not risen in three months. You begin to question why your SEO isn’t working; perhaps SEO isn’t right for your company, or you believe you’ve failed. This blog outlines some of the reasons why SEO may not be working for you, and tips to help with your SEO and get you back on track to increase revenue or leads once again.
Search Engine Optimisation (SEO) is the technique of obtaining visitors from search engine results that are free, organic, editorial, or natural. It seeks to boost your website’s ranking on search engine results pages. Remember that the higher the website ranks in the search results, the more people will see it. Many individuals believe that SEO is a business need. However, it’s not something that every business can work with.
The design of your business’ website is crucial to your performance levels for SEO. The first contributor to poor SEO performance is not having a mobile-friendly site. Google prioritises mobile-first in search engine rankings. With more consumers searching from mobile devices than ever before, it’s more crucial than ever for websites to be simply presented on any screen.
Another reason is that potentially your current website is outdated or has slow loading speeds. When compared to sites that load material promptly, a website that loads slowly will drop in the ranks. Google aims to provide excellent material to searchers, and a slow-loading website sends a bad signal. Furthermore, your clients are looking for speed, therefore if a page takes too long to load, they will immediately leave your site, severely impacting your bounce rate. One common occurrence that slows down websites is the number of photos uploaded to a site, affecting speed time, this often happens with e-commerce sites.
Your website’s content may be the reason you’re not ranking as highly as you would expect. Thin content includes pages with a high degree of similarity that is closer to search results than a well-defined, browsable hierarchy. To please Google, you must create a helpful, relevant, unique material that meets the demands of your users. If you put volume above value in your content strategy, you won’t rank highly.
Over-optimisation is another way that Google can catch you out. A website is over-optimized if the strategies used to get high search engine rankings have degraded the site’s quality. The most obvious technique to over-optimize your website is to use keywords. Using your keyword a few times will, of course, boost your ranking. Google will recognise the topic of your content and rank it accordingly. If you include your selected keyword in the majority of sentences in your text, the content will become unreadable, and invaluable. If you are caught over-optimising your sites will drop in rankings.
Check to see if you’re giving the proper signals to Google about your website. If you have low-quality or aimless incoming links, Google will flag this as a ranking system manipulation and punish your page. Link building should be organic. Because they give valuable information to readers, authoritative sites with a high level of trust tend to assist websites rank better.
In addition to developing high-quality incoming links, Google values internal website connecting. Ensure that your website has a sufficient number of internal links that direct visitors to relevant content pages. Include a link to your contact page, or if you explain a service you provide in a blog post, a link to that service page.
Give Media Giant a call if you need help ranking your website or if you’ve had one or more of these issues. We are a digital marketing agency that specialises in search engine optimisation. Our staff can revitalise your outdated website and content, giving it a fresh new look while also enhancing your search engine results.