4 Reasons Why Blogging Is Important For SEO
If you think 2021 is the year of social media, videos, and photos, think again! Blogs are as important as ever for the marketing strategy of your business. They are a great way to build relationships with existing and new customers and to build awareness around your brand, services, and products. However, their greatest advantage is the improvement of your Google rankings, which can significantly increase the traffic to your website. Here are 4 reasons why blogging can be so important for Search Engine Optimisation:
1. Blogging keeps your website current and updated
No one wants to do business on a website where content hasn’t been updated in a few years. Google doesn’t want to promote such websites either. Having regular blogs on your website will let people know that your business is up and running and following new trends. Publishing a blog each month will allow you to upload fresh content to your website, talk about new products and services and any advancements in your area of expertise. These blogs will let customers know that you are credible and always find new ways to solve their problems.
2. Blogging creates relationships with your audience
Writing a blog that your audience enjoys will likely entail them to talk about it with their friends, family, and colleagues, letting other people know about your business. A successful blog might also be shared on social media, creating a direct link to your website, and increasing traffic to your business. Increased traffic and repeat visitors show Google that your website is popular and will improve its spot in the algorithm rankings.
3. Blogging allows you to include unique key words
Writing a blog post about a specific service of your business and including key words unique to your business will boost your search engine optimisation. You get the opportunity to include longer keywords and write about topics more thoroughly that might not fit anywhere else on your website. It is important that your content includes as many of these unique key words as possible, so Google can see that your business is the best in that specific area.
4. Blogging gives you opportunity for links
Writing a blog allows you to link to other pages on your website and boost your search engine optimisation relatively simply. Your website will appear more connected and each link reassures Google what that specific page is about, making it appear higher in its algorithm. Blogs also give the opportunity to other websites to link to your site, making your business more credible and again boosting your search engine optimisation. Blogging is the easiest way to get external links to your website and a very important tool to increase the reputation of your business.
If you would like to boost your search engine optimisation and improve your blog writing, get in touch with our team. We have a full time inhouse content writer who can help make your website fresh and interesting and increase traffic to your business.