The internet economy is continually growing, and companies want their websites to appear at the top of Google search results. In today’s world, SEO is important, and it is assumed that if a website does not rank on the first page of Google, it will go undetected.
You will be able to dominate your market if your site ranks higher than competitors’ sites in search engines for phrases relating to the items and services your firm offers. As a result, website owners spend a lot of money and time on SEO work and research for their websites.
Server Downtime:
The first test for a web host is to determine if it can manage a high volume of traffic. If your website is continually suffering server downtime, it is an indication that your web host is untrustworthy. Downtime not only hurts a website’s overall performance, but it also hurts its SEO and SERP. So, let’s look at it from a more practical standpoint. In addition to daily visits, search engine crawlers will designate your site as unavailable and move on to the next if they scan it during downtime. As a result, your website may be labelled as untrustworthy, resulting in a drop in your search engine rating.
Location:
The location of your web server is crucial to ensure that visitors to your website have a pleasant and quick online experience. In addition to content and backlinks, search engines evaluate a website’s location when determining the most relevant search results. Google will quickly redirect your intended audience to your website if your server is placed in a handy location for them. The explanation for this is simple: each website has its own IP address that correlates to its geographical location. Google prefers to identify a local user with a website in the same region, which is one advantage of using a local server for your website.
Speed:
In addition to providing a poor user experience, sluggish websites are penalised by search engines, resulting in a decline in search engine ranks. It is common knowledge that if a website takes more than two seconds to load, people will quit it and go on to the next accessible alternative. According to Google, the time it takes for a website to load is a crucial factor in choosing which sites show in search engine results. Although it’s possible that your web server is to fault for a slower-than-average loading speed, this isn’t always the case. Web servers that employ the most up-to-date caching technology, on the other hand, can shorten the time it takes for a website to load, increasing traffic.
More traffic and consumers aren’t the only benefits of SEO. Keyword and search traffic data will show you which portions of your website are doing effectively and hitting the mark, and a more intense emphasis on how to promote what you’re selling online will lead your physical marketing campaigns, digital tactics, and business growth direction. Web hosting can affect your SEO. Get in touch with the team at Media Giant to learn how to make the most of your SEO or web hosting.
