Why link building matters for SEO

Why link building matters for SEO

Improve your Google ranking with link building!

Have you ever clicked on a link on a webpage that has taken you to a completely new website and helped you find what you are looking for? This might have been a source inside an interesting blog or news article that has referenced the content from the website you ended up on. Without this link, you might have never visited that specific page, or it would have taken you a longer time to find it.

This is essentially what successful link building for SEO is about—getting people from other websites to your pages, which tells Google that your webpage answers the questions users are looking for. Media Giant will explain how link building works, why it’s so important for SEO and how you can maximise its impact on your ranking.

How link building works

Link building involves acquiring hyperlinks from other websites to your own. It also includes internal linking, when you create a hyperlink from one page to another within your own website. Most of these will be built by SEO companies to increase the value of your website. However, a link that you didn’t ask for can be an even bigger asset to your online presence, as it shows that your business offers an excellent service or product or you have great content that may be of interest to others. Striving for a link-worthy website will not only increase the popularity of your website by users but will also gain your chances of ranking well on the search engine and getting organic traffic.

Why are links important for the search engine?

Search engines use links to find new web pages that they can show in their search results and determine how well they will rank. When Google crawls your web pages, they determine how well the content is qualified to rank for specific keywords that people search for. The quality depends not only on the content but also on how many external websites are linking back to that particular page. Usually, the more external links lead to your website, the more likely you will rank well for relevant keywords. Google indexes these results and crawls the web page to see if the content is still relevant and is being linked to.

A website needs to create legitimate, high-quality links to rank well, as Google can usually see if someone is building low-quality links. If the search engine finds that you are abusing links, you can get penalised and drop in your rankings relatively quickly. That’s why Media Giant points out a few ways that you can create high-quality links that will benefit your website.

How to build high-quality links

Not all links are worth the same in the search engine’s eyes, so you must utilise those that will give you the most incredible benefits. Here are a few things to be mindful of when creating links to your website.

Links from authoritative websites

As we previously mentioned, the quality of your links is an important aspect that Google analysis when crawling your website. The more authority the page has where the link is coming from, the more power it will give to your web page that it links to. Pay attention to whether the content on the website is relevant to yours. It is a great idea to assess the domain authority of the web page using online software and analyse the power of the link. At Media Giant, we create high-quality links to your website monthly and can remove any unwanted connections to your website if needed.

Natural linking through outreach

It might be challenging to get others to link back to your website naturally, but getting in touch with bloggers and other websites might do the trick. These types of backlinks provide a valuable benefit to your ranking and SEO. You might need to communicate with your target outreach to link your websites together and how it might work well for each business. We understand that this can be a challenging process; however, it is worth a try. Look for websites that might have mentioned your products or services but haven’t provided a link yet.

Anchor text

When creating internal links, or linking to another page on your website, the anchor text is essential to have relevant keywords that you would like the specific page to be authorised for. These also provide context to visitors and help with the navigation across your website. Rather than just pasting a URL, create well thought about anchor text, and it will greatly affect the authority of your page in the future.

Broken links

Broken links can be quite damaging for your website’s ranking, so it is essential to remove them when you come across them. They impact the user experience of your website because if the link is broken, an error message will come up. Ensure you assess your internal links for broken ones regularly. A good idea is to use relative URLs in your internal linking, so even if you change your website’s domain name or go through a rebranding of the business, you won’t need to adjust every link manually.

Link worthy content

The more opportunities people will have to link to your website, the more likely they will do so. This largely depends on the quality of the content on your web pages and how well it fits with what people are looking for. Writing interesting blogs that include unique content about your services or products are likely to be shared by your website visitors on social media and other channels. Create essential information that people can’t find anywhere else. This might be through a tool or resource that visitors can use to their own benefit. Media Giant can support the content on your website. We have a content writer who can make the text exciting, relevant and ideal for linking.

Get support from the SEO experts

If you need help with getting external and internal links, get in touch with the SEO experts at Media Giant. We create 25 backlinks each month for our customers to ensure that Google recognises their pages as authoritative. Our personal link building strategy will ensure you get all the benefits from this technique, and you will improve your Google ranking!

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