Shopping online has become a popular way of purchasing a product. People find it less and less necessary to see the item in real life and are satisfied with viewing photos and written descriptions about it. As a business, having a successful and great performing eCommerce website is the way to encourage customers to purchase your products. User experience (UX) becomes a crucial part of engaging potential buyers and keeping them on your website for a longer time. If your website’s navigation is challenging, the design isn’t optimised for browsing products, and the purchasing journey is difficult, you could be discouraging people from completing their purchase.
Media Giant explains a few ways to make sure your eCommerce website supports user experience and helps increase your sale numbers.
- Optimise your product pages for user experience
Purchasing online is a completely different experience than what buying a product in a store feels like. You can’t feel the items, try them on and see them from close up, so it becomes vital to have accurate descriptions entailing what they are made of, what they can be used for and what sets them apart from other brands and items.
A specific product page is the exact location where the customers decide to purchase or not to, so it is one of the most important places to apply your marketing strategy. Provide as much information as possible on the product, upload high-quality photos that represent the item according to what it looks like. Take the time to plan out the design of the product pages, and don’t forget about SEO on all of these pages. Create accurate meta descriptions, titles, and headings to get your products ranking on Google and show to users looking for the same item.
Content is key even on product pages, so make the descriptions as accurate as possible. Don’t just write a few sales messages about the items, instead address the size, weight, material and include charts where relevant. Help customers explore the product further by making the images clickable and portray them as realistically as possible. Including product reviews from customers will give potential buyers peace of mind and increase the credibility of your business.
- Simple navigation
Customers often don’t bother to find a page if it is difficult to find on the website’s architecture. Even the sub-category product pages should be a maximum of four clicks away from the homepage to ensure they are easy to access and find. The navigation should make sense to your customers. Putting shirts in one category and pants in another will help make it clear to your customers where they should be searching for specific products on the website. Shopify is a great website to create customised options and increase the quality of navigation across the platform.
- Make the checkout process simple and include plenty of payment options
When purchasing products online, all customers prefer a fast and straightforward way to pay for their items. Ensure your checkout forms only ask for the necessary information. High shipping costs and hidden fees can be a barrier to purchase too.
Some people may not want to sign up for your brand and may only be shopping at it once. Offering purchases through a guest platform will make the customer journey shorter and encourage shoppers to complete their purchases to the end.
Before opening an eCommerce store, consider the payment options that your target audience may be using. If you have multiple ways that your customers can pay you, you will likely get more sales from a wider audience. Integrating all major credit and debit card companies, such as Visa, MasterCard and American Express, is a great way to start. More and more people are using Afterpay today, so consider implementing this option as well for a wider audience.
- Updating your Google My Business
Google My Business is a successful way to increase the search rankings for a commercial company. If someone searches for your brand on Google, this will be the easiest way for them to come across your business, access your website and find out more about the company.
If people are searching for a local business, your Google My Business listing will come up at the top of the page and thereby be one of the first results that potential customers come across. Make sure it’s updated regularly, and the details are correct for your customer’s reference.
Get support from Wellington’s eCommerce website expert
Media Giant builds SEO and user experience friendly eCommerce websites for your business. Our team understands the importance of all the factors mentioned above, and we keep your target audience in mind when putting together a Shopify site. We can help your online shop rank well on Google and increase your sales rapidly while teaching you how to improve the website further yourself.
Get in touch with Media Giant, the eCommerce experts, today to create a successful solution for your online store!