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Top 5 Search Engine Optimisation (SEO) Trends of 2022
January 13, 2022We’re going to witness significant changes in the digital marketing industry as Google rolls out two major algorithm updates in 2022. Therefore, websites need to adapt to those changes to ensure they rank on Google and build their brand profile.
Using a video strategy for your business in 2022
December 22, 2021With more and more brands on the market, it becomes increasingly important to raise awareness of your business, products and services. Text and image-based content can be a great way to target the search engine, but videos can help you...
How To Use Canonical Tags
December 8, 2021Canonical tags are an important part of SEO best practices. Essentially, they allow webmasters to avoid the issue of duplicate content. But what are they, and how are they used? Here we explore the implications of duplicate content, the benefits...
The Need for Speed – Why Fast Websites Are Crucial in 2022
December 1, 2021Nobody likes slow websites. That’s the plain truth. You don’t have to be a digital marketer to understand this. As a user, you wouldn’t like a website that takes too long to load, doesn’t function effectively, or isn’t optimised for...
How to get the most out of your blogs for SEO
October 15, 2021The Importance of Blogging for SEO Regular blog writing with consistent and interesting fresh content can have significant benefits for your business’ ranking on Google. This type of content offers an opportunity to keep your website updated and relevant and...
Foundational SEO: What it means to start from the website build
September 22, 2021So you are ready to launch a new website for your business to improve your visibility online and are wondering where to start? Having a search engine optimised website could make the difference between getting the traffic you want or...
Ecommerce Website Mistakes That Are Costing You Sales
August 23, 2021Shopping online has become a popular way of purchasing a product. People find it less and less necessary to see the item in real life and are satisfied with viewing photos and written descriptions about it. As a business, having...
Why link building matters for SEO
July 26, 2021Improve your Google ranking with link building! Have you ever clicked on a link on a webpage that has taken you to a completely new website and helped you find what you are looking for? This might have been a...
Content Marketing Planning: How to do it for SEO?
June 28, 2021Plan your content marketing and improve your SEO Content marketing might seem like a complicated strategy to execute if you aren’t confident in writing or creating content. However, it can do wonders for your SEO and Google ranking while being...
Mathematical Errors And How You Can Fix Them
May 19, 2021Ensure your website is mathematical error-free Mathematical errors can have a negative impact on the SEO of your website while also being annoying to site visitors. It’s often tricky to find what caused the issue, but they are relatively quick...
Design A Website For Excellent SEO (Search Engine Optimisation)
May 14, 2021How to design a website for SEO Are you thinking about building a website for your business, or do you want to update your current one? SEO is one of the most important factors that you need to take into...
Google Ads Bid Strategies Explained
April 21, 2021It is crucial to select the correct bidding strategy for your campaign when using Google Ads to ensure you get clicks but don’t use up all your budget in a day. Before you select one, you need to consider your...