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Using a video strategy for your business in 2022

By December 22, 2021No Comments

With more and more brands on the market, it becomes increasingly important to raise awareness of your business, products and services. Text and image-based content can be a great way to target the search engine, but videos can help you reach a wider audience and show that you keep up with online trends. This form of content gives you the opportunity to use more channels to promote your brand and target an audience base that you might otherwise not reach.

Here are a few tips and tricks about how you can use video to promote your brand, raise awareness and increase recognition!

Create video testimonials

Website content explains the benefits of using your business from the owner’s point of view; however, it often lacks the personal standpoint of your customers and clients. Showing their positive thoughts and experiences with your brand will provide potential users of your products and services with a more personal promise. If they see people similar to them, who have positive views of your brand, they will be more inclined to use your offerings. They are much more likely to believe their peers than they are to believe you!

Video testimonials reinforce your business’ credibility and trust by giving an unscripted and honest review of your products and services. They also humanise your brand, which can be challenging to do for an online business that’s lacking in the face to face connection with their customers. Video testimonials are a great way to showcase your products and services from a different perspective!

Director videos

Introducing a business’ director can be another great way to personalise your company. Explaining why the company has started and showcasing your passion for helping customers can strongly influence potential clients to choose your products and services over others. These videos are a great way to explain what your business is about, your processes, strategies and goals. Customers like hearing why a business started, where it came from, and where it’s headed, as this can increase your company’s credibility.

As a business owner, you are the best person to explain the benefits of your products and services. It can be another great way to humanise your brand, put a face to a name and create an emotional connection with your potential customers. People love when business directors talk passionately about their products and services, and it gives them a promise that they are choosing the right offering or their needs.

Team videos

To showcase the company culture, it can be a great idea to create a series of videos about each team member, explaining what they do and how they contribute to the success of the products and services. It can offer great benefits to publish an interview with the designer of your products, the installer of your products or someone who is going to meet customers face to face with the service. Meeting team members gives potential clients an insight into what it will be like to work together with you and whether you would be the right fit for their needs.

It increases your credibility and brand awareness and engages your audience. Choose team members who are an integral part of your business and contribute to your success regularly. This series can be a great way to connect to your customers emotionally and build successful relationships.

Promote your brand with video marketing in 2022

Video is growing steadily and is becoming one of the most popular forms of content that people like to engage in. It can be a daunting process to enter the world of video, but with Media Giant’s help, it can be a simple process. We have a range of cameras, drones, microphones and tripods that make video content creation a breeze. Our video team will come and film at your premises and do all the editing after, so you end up with a well put together video after!

Get in touch with us if you would like to use video marketing to raise your brand awareness, and we will be happy to support you every step of the way!

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