Because attention spans are shortening, marketers must be more strategic in their use of video ads. With platforms like Instagram and TikTok limiting video content to just a few seconds, creating ads that pack a punch in under 15 seconds is critical. In this blog post, we’ll share tips and best practises for creating short and engaging video ads.
Start with a Strong Hook
With so much content vying for attention, it’s critical to grab the viewer’s attention right away. A strong hook is essential in creating a compelling video ad. The hook should be attention-grabbing and make the viewer want to keep watching, whether it’s a provocative question, an unusual visual, or a dramatic statement.
Make use of Visual Storytelling
The power of visual storytelling should not be underestimated. Even in a short ad, it is critical to convey your message through compelling visuals. Visuals can tell a story, elicit emotion, and establish a connection with the audience. To effectively communicate your message, use creative and visually engaging footage or animations.
Keep Things Simple
With only a few seconds to work with, keeping the message simple and straightforward is critical. Concentrate on a single message or product feature and ensure that the viewer comprehends the benefit or value. Avoid overloading the ad with information, which can be overwhelming and confusing.
Utilise Captions and Subtitles
Captions and subtitles are essential in a world where many people watch videos on their mobile devices without sound. They enable the viewer to comprehend the message even if they are unable to hear the audio. Make sure the text is clear and easy to read, and that the captions and subtitles are in sync with the video.
Use Music and Sound Effects
Music and sound effects can enhance the emotional and visual impact of a video advertisement. They can also aid in the development of a memorable and distinct brand identity. Choose music and sound effects that are high-quality, appropriate for the target audience, and that match the tone and message of the ad.
Create a Sense of Urgency
Making viewers feel a sense of urgency is an effective way to get them to take action. Creating urgency can drive conversions and engagement, whether it’s a limited-time offer, a special discount, or a call to action to sign up now. Make certain that the urgency is genuine and relevant to the target audience.
Short Form Video Production from Media Giant
If you need help creating short and sweet video ads that will engage your audience, Media Giant is here to help. Our skilled video production team can assist you in creating powerful and effective video ads that communicate your message and drive conversions. Get in touch with us today to learn more!