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Digital Marketing Insights for NZ Businesses

Tips, strategies, and updates from the Media Giant team.

How Much Does SEO Cost in NZ? A 2026 Pricing Guide Article image

How Much Does SEO Cost in NZ? A 2026 Pricing Guide

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How to Choose and Register a Domain Name for Your NZ Business Article image

How to Choose and Register a Domain Name for Your NZ Business

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How to Set Up Professional Business Email for Your NZ Small Business Article image

How to Set Up Professional Business Email for Your NZ Small Business

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Mailchimp Alternatives for NZ Businesses Article image

Mailchimp Alternatives for NZ Businesses

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Small Business Web Design in NZ: What You Get and What It Costs Article image

Small Business Web Design in NZ: What You Get and What It Costs

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Google Shopping for NZ Retailers: A Practical Guide Article image

Google Shopping for NZ Retailers: A Practical Guide

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Wix vs a Custom Website: The Real Cost in NZ Article image

Wix vs a Custom Website: The Real Cost in NZ

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Wix vs Squarespace for NZ Businesses: Which Should You Choose? Article image

Wix vs Squarespace for NZ Businesses: Which Should You Choose?

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AI Website Design for Wellington Businesses Article image

AI Website Design for Wellington Businesses

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How Long Does Blogging Take to Improve Google Rankings? Article image

How Long Does Blogging Take to Improve Google Rankings?

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Well-Built Shopify Store Checklist for 2026 Article image

Well-Built Shopify Store Checklist for 2026

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Is AI Website Design Actually Any Good? Addressing the Doubts Article image

Is AI Website Design Actually Any Good? Addressing the Doubts

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Browse all 213 articles
Why we write

Plain answers to the questions clients ask us.

Nearly every article here started as a question in a meeting. What should a website actually cost. Why does the competitor down the road outrank us. Is it worth paying for clicks when we already show up for our own name. Should we be posting reels, and does anyone watch them.

We answer those in the room, then write it down so the next person does not have to ask.

No thought leadership

No predictions about the future of marketing, and nothing written to hit a word count. If a post tells you not to bother with something we happen to sell, it is because we think you should not bother. We would rather lose the sale than put a Wellington cafe on a link building retainer it has no use for.

Ten years, 200 New Zealand businesses

Most of them small, most of them up against competitors with deeper pockets and an Auckland agency on retainer.

Written in Wellington, between client work

The same people who build the sites write these posts. Everything here is aimed at one reader: an owner with a business to run, half an hour spare, and a decision to make on Monday morning.

Common questions

Roughly monthly, sometimes more when something changes that affects our clients. We would rather publish one article that answers a real question properly than four that skim the surface. Subscribe with the form at the top of this page and new posts land in your inbox, with nothing else attached.

Both, and we are open about it. AI helps with research, structure and first drafts. A person who has sat in the meetings decides what the article says, checks every claim, and rewrites the parts that sound like nobody wrote them. That is the same standard we hold client content to.

Almost all of it does. Google works the same way in Invercargill as it does on Lambton Quay. Where we use a local example, it is because the lesson is easier to see in a specific place: a compact city centre, a trades business covering Porirua and the Hutt Valley, or a shop whose busiest week is dictated by the weather.

Please do. Send it to hello@mediagiant.co.nz, or raise it on the contact page. If you are wondering about something, several hundred other owners are wondering the same thing and none of them have asked either. We reply to everything within one business day.

Yes. Content writing is included free with every package, and ongoing keyword led articles are what AI blogging and content covers. We pick the topics from what your customers search, publish monthly, and a person reviews every word before it goes live under your name.

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