Embarking on the journey to enhance your website’s performance could feel complicated – this is where we come in. We are here to help you navigate through the complex terrain of search engine optimisation with our comprehensive website audits. Whether it’s revamping your old website, noticing a slump in sales or traffic, or taking the vital first step with your brand new website, we not only aid you in identifying the areas of improvement but also suggest actionable strategies. From spotting broken links, evaluating website’s loading speed, to assessing the strength of your content, we do it all to ensure your website stands tall in the digital realm. Consider us your confidants; making your website more efficient and user-friendly, thus attracting more traffic, stronger leads, and a more robust reputation.
Understanding the Importance of a Website Audit
Start of the SEO journey
A website audit is like a launching pad for your search engine optimisation (SEO) journey. By conducting a thorough audit, we’re able to identify what components of your website are lacking and determine which changes need to be implemented for a higher ranking on search engines like Google. A well-executed website audit provides a solid foundation for improving visibility and driving increased organic traffic to your site.
Assessing website performance
The primary aim of a website audit is to assess the performance of your website. It reveals the technical flaws affecting your site’s visibility, user experience, and ultimately its ranking on various search engines. We analyse the various technical aspects of your website such as broken links, speed, and content quality to understand how your website is performing and where it can improve.
Addressing traffic drops
A website audit proves to be an effective tool to address sudden drops in traffic. This comprehensive examination helps us identify any issues that have caused the decrease in traffic and suggest fixes to regain lost visitors.
Insight before rebranding or upgrade
Rebranding or upgrading your website without first conducting an audit could lead to wasted resources. An audit gives us the necessary information to make data-driven decisions when it comes to rebranding or upgrading your website.
Suitable for new websites
For those starting out with a new website, an audit is undoubtedly very beneficial. An audit can ensure it starts on the right foot, optimising for success from the get-go.
Process of our Auditing Service
Findings presented in plain English
No need to worry about complex jargon! We present the findings of the audit in plain English, ensuring that all conclusions and recommendations are easily understood. We strongly believe that clarity is key to implementing effective improvements.
Problem identification and solutions provided
The core part of our website audit service is identifying problems and providing personal solutions. This includes identifying broken links, measuring your website’s loading speed, finding duplicate content, and assessing the strength of your content.
Recommendations for improvement
Once problems are identified, our experts provide personalised advice and recommendations for improvement. Through our extensive expertise, we offer advice on how to enhance the SEO of your website.
Detailed Assessment during Website Audit
Broken links identification
Broken links can lead to poor user experience and negatively impact SEO. During our website audit, we thoroughly check for any broken links on your website and propose solutions to rectify them.
Measurement of website loading speed
Website loading speed is an essential factor for both user experience and SEO ranking. We measure your site’s loading speed to identify any problems and make suitable recommendations.
Duplicate content discovery
Duplicate content can damage your website’s ranking. Our audit process identifies any duplicate content on your site, enabling us to suggest ways to rectify it.
Content strength evaluation
A website’s content strength is crucial for visitor engagement and SEO. We evaluate your content’s strength and suggest improvements or modifications if required.
Keyword recommendation
Choosing the right keywords can drive significant traffic to your site. During our audit, we make recommendations for effective keywords that align with your content and target audience.
Personalised Advice for Website Audit
Tailored recommendations
Our advice is personalised to suit your unique needs. Every website is different, so we ensure our recommendations are tailored to the specific requirements of your site and business.
Unseen aspects pointed out by experts
Our professional experts point out aspects that may be overlooked or unseen by DIY website audit tools. This ensures a thorough and comprehensive audit, ideal for optimising website performance.
Comparison with DIY website audit tools
Professional audits offer a clear advantage over DIY website audit tools. With years of experience and deep industry knowledge, our experts can identify problems and provide solutions that these tools can usually miss.
Post Audit Optimisation Services
Optimisation for search engine
Once the audit is complete, we can work to optimise your website for search engines based on our findings, helping your website rise in the search engine rankings.
Implementation of audit findings
Our team doesn’t stop at identifying issues. We also offer services to implement the results of the audit. This integrated service links our website design, SEO, and content team to comprehensively enhance your website.
Integrated service with website design, SEO and content team
Our website design, SEO, and content teams work together to comprehensively apply the audit’s recommendations. This integrated approach enables seamless implementation, ensuring that your website is fully optimised.
Impact of Website Audit on Traffic and Leads
Improving user-friendliness
A website that’s user-friendly retains customers and attracts new ones. Our audit helps to improve the user-friendliness of your site, enhancing the user experience and facilitating better engagement.
Enhancing visibility
Visibility is key for any website, as search engines serve as a primary source of traffic. By implementing the findings of an audit, we strive to enhance the visibility of your website, helping to increase traffic and ensure stronger lead generation.
Increasing traffic and leads
An optimised website naturally sees higher traffic and more leads. We’re dedicated to helping you achieve these goals through the effective improvements that stem from an in-depth website audit.
Why to Choose Media Giant for Website Audit
Unique approach to website audit
Media Giant brings a unique approach to every audit, offering a personalised and tailored service that pivots on deep industry knowledge and experience.
Customer friendly team
Above all, we are customer-driven. Our friendly team is dedicated to helping you understand the process and the results of the audit, making the whole process easier and more efficient for you.
Effective and personalised solutions
We take pride in offering solutions that are tailored to your unique website and business needs. Our personalised solutions are designed to help your website perform at its best.
Increase Your Website’s Visibility and Ranking with an Audit
Keyword strategy recommendations
By offering relevant keyword strategy recommendations based on your content and target audience, we can drive significant traffic to your site.
Strengthened site reputation in Google’s eyes
A well-optimised website is regarded highly by Google’s algorithms. This reputation boost can vastly improve your site’s ranking, making it easier for potential customers to find you.
Traffic increment
Through our pertinent audit findings and their subsequent implementation, your website can see substantial increases in traffic, paving the way for growth and success.
Role of Website Audit in Sales and Growth
Insights before investing in marketing
Before you invest further in marketing, a website audit can provide necessary insights. It gives a clear picture of current website performance, helping to inform strategic marketing decisions.
Dealing with sales decline
If your business is experiencing a sales decline, a website audit can shed light on potential website issues impacting conversions and revenue, setting the stage for effective solutions.
Guidance in growth plans
A website audit can be the tool you need to help guide your business growth plans. By understanding your website’s performance, you can make informed decisions about where to channel resources for maximum impact.
How to Get Started with A Website Audit
When to consider an audit
Though audits can be effective at any time, we recommend considering one particularly if you are planning a rebrand or upgrade, experiencing a decline in traffic or sales, or are about to invest in marketing.
Connecting with Media Giant for starting audit
Getting started with a website audit is as simple as getting in touch with us at Media Giant. Our friendly team is ready to support your journey towards an optimised website.
Making the best use of audit findings
Once the audit is completed, making the best use of the findings is key. This is where our post-audit optimisation services comes in, implementing the findings for a more effective, efficient, and user-friendly website.
In conclusion, a website audit can have a transformative impact on your website and your business. Thank you for considering Media Giant for your website audit. We look forward to elevating your digital presence.
