Search engine optimisation, or SEO, has become one of the most important parts of marketing.
There are countless ways to improve your SEO in order to move up the rankings on Google’s search engine result page, including using social media. Social media is of course vital for many brands to communicate with audiences, but it’s also a useful tool when it comes to making improvements.
Here’s how you can maximise your SEO through your social media strategies.
Improving your social signals
Social signals is the term used to describe how your social media interactions show Google’s crawlers that your content is valuable and relevant. Essentially, it refers to how many likes, shares, comments, and views you get for each of your posts on social media.
For example, imagine brand A shares a post about one of their products on Facebook. It only gets a couple of likes from company employees and isn’t shared by anyone.
Brand B meanwhile shares a how-to post that teaches followers a quick and simple trick that is related to brand B’s products. Since it’s so useful, followers like it, tag their friends, and share it on their own social media pages.
Even though Google doesn’t officially recognise social signals as a ranking factor, they do still recognise that brand B’s content is useful and relevant, which can help to increase the ranking for that content.
Backlinks are an extremely important part of SEO, but they are notoriously difficult to attain.
Backlinks are any links that come from a website that is not your own. That’s why it’s so important to sign up for free website directories such as Yellow Pages, because it’s not only useful for getting found by customers online, but also because it’s an easy way to add a backlink to your site.
But social media can offer an excellent way to build your backlinks – by sharing useful, relevant, or entertaining content across social media. The goal is to create such shareable content that other people see it and share it from their own pages, and link to it from their own blogs.
Therefore, when you’re creating content, you must always ask yourself if it’s valuable, useful, or entertaining enough that other people would share it.
Integrating social media and SEO
So how can you go about integrating your social media planning into your search engine optimisation strategies?
The first step is to set up social media accounts on key platforms that your audience uses. Make sure the information is clear and accurate, and that you are responsive to messages on each platform.
Then, ensure your website links to all your social media pages and vice versa. You can also add buttons linking to your social platforms in your email newsletters.
With that structure in place, you can begin to plan your social media posts around your keywords. For example, if you run a florist business and your audiences are searching for the meaning of different flowers, you could create fun and informative infographics, blogs, and videos around flower meanings.
The goal is to create consistent, useful content that finds the sweet spot between keywords and audience interests, so that you’re always creating posts that are more likely to be shared and that serve your SEO goals. If you need help creating social media strategies that boost your SEO, or even if you need expert help with your foundational SEO, Media Giant has the skills and experience to make it happen. Explore our case studies to see the difference we’ve made for brands like yours, and contact us today to find out how we can help you.