What once were little more than fun toys have now become invaluable tools across numerous industries.
Drones are now used for everything from agriculture and food delivery to construction and insurance. But what about marketing?
Marketing is always evolving, which is why it’s no wonder that drones have come to play an important role in digital content. Read on to learn more about the benefits of using drones for your marketing strategies, and how that can benefit your business.
The benefits of using drones for marketing
Drones can be used in marketing for capturing unique videos and images. This technology allows you to create incredible videography that’s unique to your business, and capture images from unique angles and viewpoints.
Primarily, drones allow businesses to capture amazing videos and images for a fraction of the cost. Normally, you would need expensive equipment or helicopters to get this kind of content. Yet with drones, it can be done quickly and inexpensively.
Drones also allow you to create a variety of content. Images and video are the obvious choices, but you can also opt for time-lapse shots, panoramic shots, and full 360-degree videos.
Another great benefit of using drones is that they can be used indoors and outdoors. An indoor video can be a fantastic way to market anything from a home for sale in the real estate industry to a fun indoor play centre for kids. Outdoors, they can add perspective and scale to any location.
Finally, drones are incredibly safe. Without requiring a human pilot or operator to work in potentially risky spaces, drones offer a simple way of capturing excellent footage and photography while everyone keeps their feet firmly on the ground.
How drones can benefit businesses
The versatility of drone videography can benefit businesses in numerous ways.
The key benefit is that it can highlight your business in a way that simple photography on the ground cannot. For example, an arborist could finally highlight their work in a way that does it justice, or a roofer could showcase their work in a way that makes it much easier to see the craftsmanship up close.
Even if your business isn’t one that specifically needs drone videography or photography to showcase your work, any business can benefit from creating and sharing unique, exciting content unlike anything else. You can share your ideas, tips and advice, or other information with beautiful B-roll, which can make your clips, website, and social media that much more interesting and eye-catching.
Drone videos and images add a unique touch to your marketing strategies, and even a single shoot can provide you with large amounts of content that you can repurpose and reuse across your website, social media, and advertising for years to come.
Media Giant drone videography
Media Giant offers expert videography services with drones for your business. We follow all laws and safety guidelines for drone use and ensure we create unique, eye-catching, and highly versatile footage for you to use in all your digital marketing campaigns.
We can help your business stand out in a crowded market with our talented drone operators and videographers. Contact us today to learn more about our drone videography service, or how you can benefit from the unique viewpoints it offers.