For anyone working in SEO (Search Engine Optimisation) or digital marketing, the question of whether or not you need an SEO-friendly website is one you will hear a lot, and one that very rarely elicits an answer other than ‘yes, you do’ and an explanation of what SEO is and why it is important.
The easier question to ask yourself is: do you want your customers to find you online?
Just as the original question is easily answered from our side, the latter is no doubt the same on yours. The question is, then, how are the two connected and why is it so important anyway?
How active is the Internet and how can my website compete?
For years, there has been a beautiful statistic floating around the digital marketing world, provided by the wonderful minds and leaders of Google. The statistic we’re talking about is the famous ‘20 to 25 per cent of all Google searches are unique’ statement, which in 2017 was reaffirmed as 15 per cent by Google.
Of course, the accompanying figure – the total number of searches – has also increased dramatically, from a reported 1.2 trillion searches in 2012, up to 2 trillion searches in 2016. Personally, once you start using figures over 1 million to explain a point, there’s little difference in impact between a million and a billion and a trillion. For many, they’re just very large numbers that display the dizzying scope and impenetrable nature of the Internet.
To truly get a sense of how active the Internet – specifically Google – is at this very moment, you can now take a look at the Internet Live Stats page, which displays a snapshot of how busy the Internet is in a single second. For the second we found ourselves looking at, there were:
- Nearly 67 Terabytes of data (or 67,000 Gigabytes, or 67,000,000 Megabytes)
- 71,802 Google search queries
- 77,026 YouTube videos watched.
There’s much more, from tweets, to Instagram uploads, emails, and Skype calls. Together, it illustrates the Internet is a tremendously busy place, filled with an almost endless request for information and discovery from people who don’t always know what they’re looking for.
Helping customers find you using an SEO-friendly website
So, back to the important question. Do you want customers to find your website, your business, your products, and your services? Of course you do, and that’s where SEO comes in.
An SEO-friendly website is to a business what tertiary education is to a student. It’s a focused, revised, and intensive look at what you really want to express and convey to your customers. In that same analogy, your high-school-student website might advertise ‘running shoes’, while your tertiary-student website would advertise ‘affordable designer running shoes in Wellington’.
You might think: ‘But wouldn’t it be better to be broader? Surely I’d get more traffic?’
The problem is that everyone else is doing much the same, and there’s probably not a lot of chance your business will compete with Nike, Reebok, and the hundred other giant contenders of the shoe world.
However, by using a more specific term, you could engage every person in Wellington looking for affordable designer running shoes. If that is indeed what you sell, the value of such specificity is undeniable.
Improving your website SEO and attracting more customers
SEO offers far greater value than just more traffic and customers. Keyword and search traffic research will indicate which parts of your website are doing well and hitting the mark as you want them to, and a more intensive focus on how to market what you are selling online will guide physical marketing campaigns, digital strategies, and direction for business growth.
If you’d like to know more about how we create SEO-friendly websites for our clients, or you’d like to speak to our team about any of our other digital services, simply call the Media Giant offices today. We’re helping make a difference to Kiwi businesses every day, and we’d like to help you too. Call us today on 04 555 0570, or contact our team online.