Google won’t be supporting Universal Analytics from next year. This means that you are running out of time to update to Google Analytics 4. With this brand-new generation of web analytics, marketers will be able to more thoroughly examine crucial client usage indicators than only measure traffic. Google Analytics 4 (GA4) uses AI and machine learning to deliver more in-depth insights into how customers engage with your website and app while tracking the complete customer journey across various platforms.
GA4 emphasises consumer privacy as well. This runs counter to several of the most recent privacy rules, including GDPR and CCPA. GA4 is a cutting-edge technology that offers unmatched insights thanks to privacy-first tracking, cross-channel data measurement, and AI-driven predictive analytics.
Difference Between GA4 And Universal Analytics
The features of GA4 go beyond those of Universal Analytics. It is constructed differently to meet present and foreseeable reporting and privacy requirements. Here are some of the variations and advantages.
GA4 is event-based whereas Universal Analytics (UA) is session-based. In other words, GA4 comes with the capacity to detect events like button clicks, video plays, and more, whereas UA requires complex configurations. This is based on the idea that there are other crucial metrics besides page views.
Cross Platform Tracking:
While GA4 allows organisations access to the customer journeys across all of their websites and applications, UA was designed with desktop browser traffic in mind.
Gives Marketers More Control:
You may personalise the dashboard in GA4 so that you can view the reports that are most important to your company. It even integrates nicely with Google Data Studio so you can design unique visualisations of the gathered data.
While studying prior actions might help you better understand your audience, doing so won’t enable you to take preventative action. You may take broad, data-driven choices using GA4’s predictive metrics.
For more information on the new Google Analytics 4 features or to find out how you use data for a successful digital marketing plan, get in touch with us today!