How do people use Google to find information? through keywords. Negative keywords provide benefits to your business that no other company can provide.
What Are Negative Keywords:
By using negative keywords, you may stop your advertisement from appearing to users who look for or read material containing such phrases. Effective paid search management is continually growing the terms on which you bid while simultaneously refining the keywords on which you currently bid to enhance relevancy and, as a result, ROI. The second component does not only pause weak performance; it also eliminates some search queries outright.
Negative keywords allow you to do precisely that, ensuring that your adverts only reach the finest possible demographic. Negative keywords, like real keywords, may be allocated at the account, campaign, or ad group level and come in three varieties: broad, phrase, and specific. Understanding how these match types function is critical if you want to get the most out of negative keywords in your Google Ads account.
Difference Between Campaign Level Vs Ad Group
Remember that there are two types of negative keywords. You may add them at the campaign level, which means that you will never see any of your advertisements for these keywords. You may also add them at the ad group level: for example, don’t display your advertisements for negative keywords in this ad group. Negative keywords at the ad group level may be used to safeguard specific ad groups and maintain control over which parts of the account are serving specific terms.
What Are The Top Benefits Of Negative Keywords?
These are the advantages of implementing negative keywords in your google ads:
Increased Click-Through Rate
For internet company owners, the click-through rate (CTR) is critical. This is the first advantage of using negative keywords. Negative keywords, in essence, exclude prospective search queries that are irrelevant to a given campaign. By removing unnecessary questions, you increase the potential click-through rate of your firm.
Increased Conversion Rates
Your keyword ad copy’s search query might be improved to increase conversion rates to your website. You not only achieve high click-through rates (CTR) but also drive high conversion rates to your website. By doing this, you’re really directing more quality traffic to your website.
Decreased Cost per Conversion
The next advantage of using negative keywords is lower cost per conversion. You deliver high-quality and potential visitors to your website when you have a high conversion rate. This is because you are only targeting those who are actively searching to purchase your products and services. As a result, only potential and relevant customers will click on your advertisements. That is, as you progress, your cost-per-click conversion will decrease as you spend less to make a sale.
Although Google frequently performs an amazing job of sorting through millions of advertisements to present the most relevant one to a particular searcher at the most appropriate moment, there is still plenty of motivation for errors and “stretching relevance”. Building negative keywords carefully is the greatest approach to make sure this doesn’t happen to you and doesn’t cost you any of your hard-earned money. Contact the team at Media Giant today to help with your negative keywords, and any other google ads issues you may have!