Short-form video content has taken over social media platforms, so it’s critical to understand how to make content that appeals to your audience. Here are five quick suggestions for producing brief content that will entice people to return for more.
Keep it short and sweet
The length of short form information should reflect its name. Short form videos should be between 15 and 30 seconds in length. Although it may seem difficult, it’s crucial to keep your content brief and to the point. If you want to use longer content, think about trimming it down to make shorter, easier-to-watch videos.
Make use of eye-catching images
Your short form content’s aesthetics are essential for drawing in and holding the attention of your viewers. For aesthetically appealing and engaging videos, use vivid colours, bold typefaces, and attention-grabbing imagery.
Include captions or subtitles
Adding subtitles or captions to your short form material is an excellent method to ensure that your message is understood since many users watch videos without sound. This not only makes your material more approachable but also keeps your audience interested and engaged.
Show off your brand personality
The ideal method to show off the personality of your brand is through short form content. Don’t be hesitant to add personality or humour to your films; doing so will help you connect with your viewers and enhance engagement.
Maintain a clear, concise focus
Simple and targeted content should be used for short forms. Make sure your information is simple to grasp and absorb, and pick one topic or idea to emphasise in each video. To ensure that your audience gets your message and is more inclined to engage with it, keep your material concise and focused.
Bonus advice: Convert lengthy content into shorter form
If you have long form content that you want to use for short form video, it’s important to edit it down to create shorter, more digestible videos. Think about cutting larger content into shorter segments or creating shorter, more interesting content by leveraging the best parts of longer videos.
For brands trying to boost their social media presence, short form content is becoming more and more crucial. You can produce interesting short form content that connects with your audience and fosters interaction by following these 5 simple tips. Even if you want to employ long form content, don’t be scared to cut it down to make shorter, easier-to-watch videos.