You Always Know What Is Working.
Our robust reporting tool gives you complete visibility into your website performance, keyword rankings, ad spend, and SEO progress. No more chasing your agency for updates.
Everything that matters, in one view.
Website performance
PageSpeed scores, uptime, traffic and the pages doing the work, tracked continuously.
Keyword rankings
Where you rank for the searches that matter, and how that's moving month on month.
Ad spend & leads
Every dollar of Google Ads spend tied to clicks, conversions and cost per lead.
SEO progress
Links built, domain authority movement and published content: the compounding stuff.
Real-time, not end-of-quarter.
The numbers that matter, and the ones that do not.
Most marketing reports are built to look busy. Impressions, reach, sessions, followers: numbers that go up whenever you spend money and tell you almost nothing about whether the spend worked.
A page of green arrows is not the same thing as a better month. The dashboard leads with four things instead.
Leads
Form submissions, quote requests and bookings, counted where they actually happened.
Calls
Taps on your phone number, from your website and from your Google Business Profile listing.
Enquiries by channel
Whether organic search, Google Ads, social or direct is the thing producing them.
Rankings
Where you sit for the searches your customers type, tracked over time.
Traffic only matters if it converts.
We would rather show you a quiet month that produced real enquiries than a busy one that produced none, and say so plainly.
Sessions are not the goal
A Wellington plumber does not need tens of thousands of sessions. They need to be in the local pack at 7am, when a burst pipe in Island Bay sends someone searching for the nearest person who can fix it.
One of those numbers turns into a job. The other turns into a chart.
Rankings are not a single number
Wellington's compact CBD packs a high density of small businesses into a few blocks, all competing for the same handful of local pack slots. A business sitting first in the central city can be on page two for the same search made from Upper Hutt.
Rankings are tracked by location, so if you service greater Wellington through to the Wairarapa you can see exactly where you are strong and where you are invisible.
Typical agency reporting vs ours.
Typical agency
Media Giant
Common questions
Included, with every package, starting at the Website Only plan from $250/mo ex GST. There is no reporting fee, no add-on line, no separate login you pay for. It is switched on the day your site goes live. Have a look at what each package includes.
The dashboard is live. Open it on a Sunday night and you are looking at current traffic, spend and conversions. Rankings update on a regular cycle rather than by the minute, because positions that bounce hour to hour are noise, not signal.
Not at all. That is what the monthly plain-English summary is for. You can open the dashboard before a planning session and ignore it the rest of the time, and still know whether the money is working. Nobody is going to make you read a chart.
Yes. Rankings are tracked by location, so you can compare how you appear to someone searching in the Wellington CBD against someone searching in Upper Hutt. If you service a region rather than a single street, that difference is the whole game, and a single national ranking will never show it to you.
We tell you before you have to ask. Rankings dip, ad costs rise, Google ships an update. The job is not to hide it, the job is to explain it and fix it, and the monthly report says which of those is happening. If you want to talk it through sooner, we reply to enquiries within one business day.
