Google Ads Management for NZ Businesses. AI Bidding, Human Strategy.
Media Giant is a Wellington Google Ads agency managing campaigns for businesses across New Zealand. AI handles the bidding, our team sets the strategy, and a flat $250/mo fee means your budget goes to Google, not to us. Monthly reporting shows what every dollar did.
AI bidding. Human Google Ads strategy.
The algorithm moves money faster than any human can. Deciding where it is allowed to move is still our job.
The brief is human
A conversation about your margins, your best jobs and the customers worth bidding for.
The bidding is AI
Bids reallocated continuously toward the keywords and products that convert.
The strategy is human
Our team reviews direction monthly. Budget stays on Text Ads and Shopping, where buying intent lives.
The reporting is plain English
Spend, leads and cost per lead in your dashboard. Your ad budget goes to Google, not to us.
Open term, no lock-in contract. Management fee covers setup, AI optimisation, and monthly reporting. Your ad budget goes to Google, not to us.
Google Search and Shopping ads only. No wasted display spend.
We focus your entire budget where buying intent lives: Google Text Ads and Shopping. No display banners on random websites, no vanity impressions. The AI reallocates bids continuously toward the keywords and products that convert, and our team reviews strategy monthly.
The machine runs the auctions. People decide what winning looks like.
Google's bidding models price every auction using signals no person can weigh in real time: device, time of day, location, the exact wording of the query, and what that searcher has done before.
Feed those models clean conversion data and they beat manual bidding comfortably. Feed them nothing useful and they will spend your money confidently in the wrong direction, which is why the real work sits upstream of the algorithm.
We define what a conversion is worth
The model can only optimise toward the outcome you give it, so we set what counts as a conversion and what it is worth before it starts bidding.
We keep junk search terms out
Wasted search terms are pruned out of the account continuously, so the bidding learns from buyers rather than from browsers.
We check what flows back to Google
The data returning to Google has to reflect genuine enquiries rather than form bounces. Then we review the strategy every month and explain it in plain English.
A Google Partner, with the spend behind it
We have managed millions of dollars of Google Ads spend for New Zealand businesses. Partner status is awarded on certification, managed spend and account performance, so it is a floor rather than a trophy.
What Google Ads management covers, month to month.
A Google Ads account is not set and forget. These are the parts that decide whether your budget buys enquiries or just clicks, and every one of them is in the $250/mo fee.
Keyword research and match types
We bid on the searches people make when they are ready to buy, not the ones they make while researching. Match types control how loosely Google reads each keyword, and we keep them tight until the data says otherwise.
Negative keywords
Every account attracts searches it should never pay for: "free", "jobs", "DIY", a competitor's name. We review the search terms report and add negatives so the budget stops leaking to them.
Ad copy and assets
Responsive search ads written around your offer, plus sitelinks, callouts and call assets so the ad takes up more of the page and answers the obvious questions before the click.
Landing pages that match the ad
An ad for emergency plumbing should land on an emergency plumbing page, not your home page. Relevance lifts Quality Score, and a higher Quality Score lowers what you pay per click.
Conversion tracking
Form submissions, calls and bookings are tracked as conversions so the bidding optimises toward enquiries. Without it, smart bidding has nothing to learn from.
Location, schedule and budget
Ads shown only where you can deliver and when you can answer, with the daily budget paced so the month does not run dry by the 20th.
Six Google Ads campaign types. We run the two that sell.
Google Ads, which was called Google AdWords until 2018, can place your ads in six broad ways. Each suits a different goal, and most small business budgets are too small to spread across all of them.
Search and Shopping reach people at the moment they are looking for what you sell. The others mostly build awareness, which is worth paying for once the buying-intent searches are covered, and rarely before.
Search: the core of every account
Text ads above the results for the exact searches you choose. Highest intent, easiest to measure, and where most service businesses should spend first.
Shopping: for anyone selling products
Product image, price and store name in the results, fed from your product catalogue. For retailers it often outperforms text ads. Our Shopify builds include the feed and Merchant Centre setup.
Display, video, remarketing and app: later, if ever
Banners on other websites, YouTube ads, ads that follow past visitors, and app installs. Useful for reach and brand, but they buy impressions from people who were not searching, so we keep them out until Search and Shopping are working.
How to choose a Google Ads agency or consultant.
Whoever you hire, ask these five questions before you sign. They are the same ones we would ask, and our answers are next to each.
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1
Who owns the Google Ads account?
It should be you. Some agencies run your campaigns inside their own account, so when you leave, the history and the learning stay with them. With us, you keep ownership of your Google Ads account either way.
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2
How is the fee worked out?
A percentage of ad spend rewards the agency for spending more, not for spending well. We charge a flat $250/mo management fee, and your ad budget is paid to Google directly.
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3
What will the monthly report show?
Impressions and clicks are not results. Ask for spend, leads and cost per lead. That is what goes in your dashboard, explained in plain English.
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4
How long is the contract?
A good provider should not need a lock-in. Google Ads management with us is open term from day one: if it is not paying for itself, you can stop.
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5
Who actually works on the account?
Ask whether the person who sold you the service will ever look at your campaigns. At Media Giant the strategy is set by Andy, Ryan and the team, and the brief starts with a conversation about your margins and your best jobs.
Google Ads in Wellington. We are based in Lower Hutt and manage campaigns for businesses across greater Wellington and the rest of New Zealand. A local trades or services business usually does best owning the region, from Porirua to the Kāpiti Coast; a retailer that ships nationwide targets the whole country. If you are weighing ads against organic search, most businesses need both for a while: ads for enquiries now, SEO for the months after.
Guides on running Google Ads.
Common questions
With Media Giant it is $250 a month ex GST, plus your ad budget, which you pay to Google directly. Setup, AI optimisation and monthly reporting are included, on an open term. Google Ads also comes bundled with a website on the $500/mo Website + Google Ads plan and the $1,100/mo Full Digital plan. Every package is on our pricing page.
Your ads can appear the day the campaign goes live, which is the main advantage over SEO. The bidding gets sharper as conversion data builds up, so the first weeks are a learning period: we watch the search terms closely, cut the waste early and tighten from there. Cost per lead usually improves month on month rather than on day one.
No. You pay a flat management fee of $250/mo. Your ad budget goes to Google directly, and you can see every dollar of it in the reporting.
Most clients start from $500 to $1,500/mo in ad spend. On smaller budgets, focus matters more, which is exactly what AI bidding and Text + Shopping-only campaigns give you.
Yes. We audit it free, keep what's working, and rebuild what isn't. You keep ownership of your Google Ads account either way.
For most NZ service and product businesses, display spend buys impressions, not customers. We put budget where intent is: people actively searching for what you sell.
It is Google's certification for agencies. The programme sets requirements for team certification, managed ad spend and account performance, and you have to keep meeting them. In practice it means direct product support and early sight of changes to the platform. Useful, but the results in your dashboard matter more.
It depends on where you can deliver. A trades or services business is better off owning greater Wellington, from Porirua to the Kāpiti Coast, than being faintly visible everywhere. If you ship nationwide or sell online, we target nationally and let the bidding find the regions that convert. Plenty of clients run both, split by campaign.
