A landing page’s purpose is to convince consumers who aren’t yet ready to buy and to show how your firm delivers special value in that area. This type of page is essential when aiming to promote sales of your product or service, improve user experience, and win consumers rapidly with appealing incentives.
What Is A Landing Page
A landing page is a single web page that may be configured with tracking settings and used to track user activity. Landing pages are often used for one of five purposes:
- Encourage a visitor to click (to another page, on your site or another’s).
- Encourage a visitor to make a purchase.
- Encourage a visitor to grant you permission to contact him or her again.
- Encourage visitors to inform their friends about your products/services.
- Encourage visitors to learn something new or to provide comments. This might be leaving a remark or evaluating your items or services.
When potential consumers arrive at your landing page via organic search, advertisements, social ads, or promotional emails, they are expressing an interest in the value proposition or product on which they are clicking. A landing page, on the other hand, is insufficient to generate a purchase on its own. We have some tips to get the most conversions out of a landing page!
Put A Lot Of Thought Into The Images
65% of individuals recall knowledge when it is accompanied by relevant imagery, compared to 10% of those who merely hear the same material. As a result, it’s essential to include an image of someone utilising your product or service, or one that depicts what the visitor will receive if they convert on your landing page.
But be cautious. Images should always assist you to generate conversions rather than distracting your visitors. Your photos should not only be motivating, creative, and eye-catching but they should also be strategically placed to urge the reader to action. A succinct, instructional video may also assist to raise conversion rates.
Call To Actions
The most significant aspect of any landing page is the call-to-action (CTA) button, which is how new leads are produced in your system. Without this button, you won’t gain any new consumers, and the rest of your page’s content and photos will be ignored. Great CTAs may boost your conversion rate by tens or hundreds of percentage points.
Visitors must be persuaded to click on the CTA button; so you must persuade them. Avoid language that is dull or ambiguous, such as “submit” or “get started,” and instead focus on engaging, individualised copy like “Send me the eBook” or “Get my free trial.” Make it very apparent to the user what he or she will obtain by clicking the button.
The Use Of Forms
A badly designed lead capture form may kill your conversions. Potential clients do not want to spend a lot of time giving sensitive personal information only to take advantage of an offer. Only request information that you truly require, and bear in mind that consumers will submit extra information when they become customers.
A/B or split testing, which sets one landing page against another to determine how it performs, will enhance your marketing. This is helpful for form design since it indicates how much information a consumer is prepared to provide. Too many fields might put off a user. Many businesses now allow prospects to fill out their information on their social media channels. This simple alternative is ideal for many busy customers.
Contact Media Giant now to learn more about how we can assist you with creating a great landing page for your company.