How to design a website for SEO
Are you thinking about building a website for your business, or do you want to update your current one? SEO is one of the most important factors that you need to take into consideration when you want a successful and well-marketed online presence. Building a website that ranks well in the eyes of Google is much easier to achieve from square one than after it has been published for a while.
In this blog, we give you some tips and tricks on how you can create an SEO friendly website from the beginning.
Achieve High Conversion Rates
High conversion rates are ideal for any business, as, for example, they showcase the percentage of people that have bought something on your website if you use eCommerce or filled out a form if you are a service-based business. This positive user behaviour will eventually be noticed by Google, which in turn is likely to improve your ranking on the search engine.
A well functioning website that works efficiently is the best way to increase your conversion rates. Here is how you can support that when building your site:
Keep your branding consistent
Consistent design of your website is one of the most effective ways to increase conversion. The branding needs to align with your values and messages to ensure your visitors understand what you are about. Media Giant’s designers can create logos and new branding for your business to create consistent messaging across your whole website!
Add reviews and testimonials
Other people’s view of your business or organisation will put your future customers at ease that you are a legitimate and transparent business. Through this social proof, the reputation of your business will be highly increased, and Google will likely improve your ranking.
Simplify User Experience and Interface
Ensure your website visitors can navigate through your pages seamlessly and without running into any issues. We can make sure that there aren’t any missing pages, broken links, or poor user experience design elements through our website audits. Your navigation should be as simple as possible, with enough white space around your content and pages to make the content evident to your readers.
Organise your page headings appropriately to your content
Page headings help both the search engine crawlers and your visitors understand the scope and structure of your website. Ensure you have an H1 at the top of each page that aligns with the content and a couple of H2s to follow in logical order. In this way, the search engine will show your page for the correct keywords that people search for and increase both your ranking and conversions.
Optimise page titles and Meta descriptions
The meta titles and descriptions are visible on Google when your website appears as a result of someone’s search. You need to optimise keywords and their search volumes to ensure that your page comes up as close to the top of page 1 on Google as possible. Similarly, meta descriptions should include relevant keywords and a call to action while ensuring there are no duplicates, as these can negatively impact your search engine ranking. Our team can support you in finding the appropriate keywords for your products and services and ensure your meta is ideal for Google.
Select the right Content Length
Content is a great way to catch your potential customer’s attention. When you are writing about a product or service, ensure that the language is exciting and straight to the point while elaborating on the benefits, uses and capacities. We suggest you write at least 300 words on these pages. On top-level services or contact pages, you don’t need lengthy content. Just ensure that you have catchy headlines to get the attention of your visitors. Media Giant can even write content for you if you aren’t confident in this aspect!
Select the right, high-quality images
People love seeing lovely, high-quality images that fit the content on the website, so ensure that all your pages have pictures next to your content. It is also important not to use too large-sized images, as these can slow down the page speed.
Make your website ideal for SEO this year!
Media Giant is more than just a digital marketing and SEO company. We can also take care of your website design, from creating audits to highlight what’s missing to full website builds. At Media Giant, we know how difficult it can be to make a well functioning and user-friendly website, but creating an SEO supportive online presence can be even more complicated. Our designers produce a website that’s already set up for optimised SEO specifications, but with our audits, we can also revamp your current website, so you don’t need to switch to a brand new website if your fundamentals are already there.
Get in touch with our friendly and professional SEO and web design experts today to improve your digital and content marketing and SEO, and unlock your full potential!