Email is one of the most successful forms of marketing. Why? Because these people on your database are already interested in your business. You don’t need to go out looking for customers when they’re right here.
Make the most of your email marketing opportunity by following these top tips:
1. Send regular emails
You don’t want to be accused of spamming your customer base and putting them off, so don’t go crazy. Fortnightly or monthly emails in the form of e-newsletters, are nice and regular without being overbearing. This is a good, frequent reminder of your business and services, without becoming a nuisance.
2. Personalise your emails
Write to each person by name. This resonates with people and increases the chance of them reading the email and engaging with you. Personalised emails also tend to avoid the junk folder.
3. Be relevant
If you have information to share, your audience wants to hear about it. These people have signed up to your list because you have something valuable to offer, so don’t let them down. Make sure your email topics are of interest to your audience. Include things like industry news, latest trends and other helpful information.
4. Be engaging
Increase the chances of your audience reading your e-newsletter by including pictures. People engage much more readily with visual content. You can avoid big, off-putting walls of text by separating text blocks with headings, bulleted points and relevant imagery. Use white space to create pockets where the eye can rest. Make your email is visually appealing and easy to read.
5. Pick a great subject line
Don’t be gimmicky or misleading. Stick to the topic of your email and make it something short and to the point. Pick a catchy title that encourages recipients to open your email. Emails that have a bit of personality tend to be liked and shared so have some fun, but keep things professional.
Bonus: Have a landing page
Include links to your website. This is good practice. To send them to the most relevant place and increase your conversion rate, create custom landing pages for each email campaign.